Hi. I’m Les.

I’m a creative strategist.

My work gets people talking. From cracking up SportsCenter reporters to getting Kai Ryssdal to debate the merits of pumpkin spice, I help brands do something worth sharing. I’ve earned headlines from CNN, Food and Wine, The Today Show, Popsugar and Thrillist, to name a few.

But it’s not just talk for talk’s sake. I create work that moves the business. I use creativity to solve problems. Like building brands from obscurity to category leaders. Reversing declining sales. Making purpose tangible.

I’ve done it for Reese’s, Gatorade, Krispy Kreme, Lipton, Udi’s and many others.